How Does Air Affect Customers ?

As of March 2021, the CDC has updated its guidelines in response to research showing that Covid-19 may have been airborne. As guidelines change, people are more restless about indoor air and are looking for more effective protective measures.

Recent surveys show that consumers are concerned about air quality and are willing to pay more for clean air in their homes/apartments.

The importance of clean air.

Despite general economic concerns, people still care about their personal and family health.

91% of consumers believe that clean air is very important when shopping at indoor commercial establishments such as malls, stores…

74% of consumers felt anxious about returning to shop at indoor commercial establishments.

76% of consumers stated they would not return to a business if they noticed an unpleasant or strange smell.

While we all want business operations to return to normal, the reality is that most consumers are still wary of the risks associated with their daily interactions. The past year and a half has left its mark on how people perceive their environment.

Customers care about their environment. But does that affect their shopping behavior?

Absolutely.

Two-thirds of consumers will choose one business over another based on their safety practices.

Therefore, maintaining safe practices is not only good for the community at large. It’s also good for your bottom line, ensuring that more people see value in supporting your business.

Reinforcing their choice, once they’re at the door, consumers find that they feel happier when visiting businesses that meet their safety expectations in a fresh air environment.

86% of consumers stated they would be more satisfied with businesses they knew had invested in air filtration systems.

Until recently, the gold standard for safety practices was cleaning and disinfection. But with news that viruses spread airborne, consumers want to see other safety measures in place.

Safety practices that consumers care about

Consumers ranked their level of importance for safety measures, and surprisingly, air filtration was listed as their most concerned process.

82% of consumers rated air filtration as an important or very important safety process. Only 60% rated gloves as important, and 79% rated physical barriers as important.

Air purifiers like ScentAir Air Protection solutions are very effective, but they are often not among the more visible safety processes. You might ask – as we did – do people notice when a business has on-site air filtration services?

It turns out, customers are very aware and paying attention.

Raising awareness about clean air

No question: customers notice clean air initiatives. When it comes to less visible solutions, making consumers aware is as simple as incorporating messages about clean air initiatives into your advertising and signage.

84% of consumers notice when businesses advertise their safety practices. Among those who said they noticed businesses advertising their safety practices, 94% said safety advertisements were particularly important during the pandemic.

ROI of air filtration systems

Ultimately, a commercial air filtration system is a significant investment. The good news is that addressing customer concerns leads to measurable returns on investment.

70% of consumers stated they are willing to spend more on products and services from businesses with enhanced safety practices.

If your business focuses on large-scale group events, air filtration is key to attracting attendees.

60% of consumers said they are more likely to attend a meeting or event if there is an air filtration system.

The pandemic is beginning to become part of our history, but consumer research shows that its effects from the past year and a half still remain with us. ScentAir Air Protection solutions help businesses overcome current challenges in meeting customer demand for fresh spaces.

A third-party public opinion survey was conducted online in April 2021 and gathered opinions from 2500 nationally representative consumers.