3 Great Tips to Apply Scent Marketing for Your Hotel

Scent is one of the important factors widely applied in many different industries, aiming to give customers a wonderful sensory experience. In particular, in the hospitality industry, scent is becoming one of the most advanced trends to apply Scent Marketing in hotels and resorts. ScentAir helps hotels and resorts succeed in creating impressive first impressions and building long-term connections with guests.

Indeed, ScentAir has helped increase customer satisfaction by up to 20%.

Nowadays, guests often trust the reviews and ratings on platforms like TripAdvisor and Google when evaluating the quality of their hotel stay — satisfaction scores are extremely important. Therefore, ScentAir is considered one of the most effective emotional touchpoints to bring guests an unforgettable experience and help hotels leave a distinctive impression on them. So, where should you start?

Start by designing a scent strategy for your hotel by identifying the right scent zones for each area. We recommend focusing on the spaces that create the strongest memories for guests — places associated with emotions like comfort and relaxation.

Hotel Lobby

A pleasant scent emanating from the hotel lobby entrance will create an excellent first impression for your guests as soon as they step into your hotel.

• Welcome tired travelers
• Improve mood and enhance customer satisfaction
• Enhance your brand recognition among countless other brands in the market.

Fitness Center

With unique scent diffusion technology, ScentAir helps eliminate unpleasant odors. This is the perfect deodorizing solution for fitness centers within your hotel.

• Reduce unpleasant odors and enhance hygiene quality
• Boost energy and improve workout quality

Meeting Room

Using scent in meeting rooms and event spaces provides a clean and fresh feeling for the space and air.

• Help business clients feel more comfortable
• Increase room rebooking likelihood
• Generate positive reviews

Once the areas where scent needs to be installed have been identified, consider the first step in building your scent strategy complete.

From there, ScentAir staff will advise and provide the most suitable scent solutions, helping you create a fresh impression for your hotel guests. Even better, ScentAir will continuously monitor and provide timely updates to help you deliver the most suitable and refreshing scent experience for every guest visiting your hotel. Once installed, ScentAir helps businesses confidently enhance their brand identity and create a better overall customer experience.

If you’re ready to discover the wonderful things ScentAir can bring to your hotel, contact us today for a more detailed consultation!